Summary
Marketers are increasingly vocal about the phenomenon of "bull spend," where advertising budgets are allocated to metrics that appear impressive until scrutinized by financial officers. This trend highlights the disconnect between perceived marketing effectiveness and actual results, prompting calls for a reevaluation of spending strategies.
Research on the impact of compliments reveals that both the giver and receiver experience increased warmth and competence when authentic compliments are exchanged. Despite this, many individuals hesitate to offer compliments due to fears of awkwardness. The findings suggest that specific, meaningful compliments can foster deeper connections and enhance interpersonal dynamics.
The discussion encourages listeners to practice giving small, genuine compliments, emphasizing that these interactions can lead to greater fulfillment and improved relationships. The insights aim to inspire individuals to overcome their reluctance and engage more openly with others, ultimately enhancing their communication skills and social interactions.
Show Notes
This week, try this:Give one person an authentic compliment.Most of us think kind things about others… and then keep them locked in our heads because we’re afraid it’ll feel awkward.Fight that fear.A genuine compliment almost always lands better than you expect — and it has a funny way of lifting both people.Try it and tell me how it goes👇This was a snippet from a monthly live session I hold with my People School students. I would love for you to join me this month! Learn more here: https://www.scienceofpeople.com/training/people-school/In this video: 0:08 Warmth and competence as the foundation for behavior (also called the stereotype content model)0:18 Compliment chart summary0:31 Giving compliments increases the warmth and competence of both the expressors and recipients0:56 Why people give fewer compliments than they should1:13 Authentic compliments are the easiest way to get meaning1:24 Challenge to give small, authentic compliments1:37 Tips for giving good compliments ******Hi, I’m Vanessa!You deserve more. More influence, more income, more of what you want. I would be honored to help you. My name is Vanessa Van Edwards, and I’m a recovering awkward person. I’m also the bestselling author of Captivate: The Science of Succeeding with People (https://www.scienceofpeople.com/captivate/), Cues: Master the Secret Language of Charismatic Communication (https://www.scienceofpeople.com/cues/), and creator of People School(https://www.scienceofpeople.com/people-school/).My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted, or forgotten again.Do you want to be the most likable person in the room? Get my FREE guide now: https://www.scienceofpeople.com/training/be-the-most-likable-person-in-the-room/******PS - Join the conversation on social!☞ Facebook: https://www.facebook.com/vvanedwards/☞ Twitter: https://twitter.com/vvanedwards☞ Instagram: https://www.instagram.com/vvanedwards/ Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Vanessa Van Edwards
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Intergenerational communication is one of the most underrated challenges in modern workplaces.These charts stopped me in my tracks. Do you see yourself in these patterns?Drop your thoughts below. I’m curious!Some intergenerational communication tips here! https://www.scienceofpeople.com/communication-generations/This was taught during one of my monthly live workshops in People School. I would love to see you at the next one! Learn more about People School: https://www.scienceofpeople.com/training/people-school/******Hi, I’m Vanessa!You deserve more. More influence, more income, more of what you want. I would be honored to help you. My name is Vanessa Van Edwards, and I’m a recovering awkward person. I’m also the bestselling author of Captivate: The Science of Succeeding with People (https://www.scienceofpeople.com/captivate/), Cues: Master the Secret Language of Charismatic Communication (https://www.scienceofpeople.com/cues/), and creator of People School(https://www.scienceofpeople.com/people-school/).My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted, or forgotten again.Do you want to be the most likable person in the room? Get my FREE guide now: https://www.scienceofpeople.com/training/be-the-most-likable-person-in-the-room/******PS - Join the conversation on social!☞ Facebook: https://www.facebook.com/vvanedwards/☞ Twitter: https://twitter.com/vvanedwards☞ Instagram: https://www.instagram.com/vvanedwards/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Use this likability formula using 3 science-backed strategies to get people to like you today.In this video, I am going to teach you how you can authentically get someone to like you. To be instantly likable, capitalizing on mutual likes and similarities is key! In this video:0:00 Intro0:26 Storytime1:29 The similarity attraction effect2:48 Step #1: Search for similarities3:09 Step #2: Capitalize on similarities3:54 Step #3: Extend similarities4:49 Final thoughts******If you’re ready to level up your charisma, check out our flagship course, People School: http://bit.ly/2yUf0WRPeople School is a 12 step video based training program designed to increase your interpersonal intelligence. People School focuses on the four core competencies of Business PQ:• Empower Leaders and Managers• Leverage Science-Backed Communication Tools• Activate Effective Teamwork and Collaboration• Improve Client Relations & Sales👉People School registration is now OPEN! Sign up here: https://www.scienceofpeople.com/train... ******Hi, I’m Vanessa!You deserve more. More influence, more income, more of what you want. I would be honored to help you. Do you want to be the most likable person in the room? Get my FREE guide now: https://www.scienceofpeople.com/My name is Vanessa Van Edwards and I’m a recovering awkward person. I’m also a multi-time bestselling author of:Cues: Master the Secret Language of Charismatic Communication (https://www.scienceofpeople.com/cues/) Captivate: The Science of Succeeding with People (https://www.scienceofpeople.com/captivate/) and I am the creator of People School. This advanced video communication course is for high achievers who want to be confident communicators.My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted or forgotten again.PS - Get our free 60-minute online trainings: https://www.scienceofpeople.com+ Join the party on Instagram: https://www.instagram.com/vvanedwards/******Vanessa Van Edwards is Lead Investigator at Science of People — where she unlocks the formulas and patterns behind human behavior for hundreds of thousands of students in over 200 countries. She is the national bestselling author of Captivate: The Science of Succeeding With People, available in 14 languages around the world. Her work has been featured on CNN, NPR, BBC, Fast Company and dozens more. Can’t get enough of Science of People? Check out our Praiseworthy Performance audio guide 👉 https://www.scienceofpeople.com/start/******Did you enjoy the video? If so, give it a like above! Subscribe to our channel for more human behavior hacks and communication strategies👉 https://youtube.com/c/VanessaVanEdwardsYT/P.S. Make sure to keep up with us by clicking the bell! Learn more about your ad choices. Visit megaphone.fm/adchoices
I love writing books, but being on stage is one of the best ways to teach people. It was such an incredible honor to speak at the Summit Of Greatness with @lewishowes. What a whirlwind! Thank you for being so kind, so supportive and so wonderful. #ILikeYou ❤️I would love to come speak at your event or organization. Check our speaking page! https://www.scienceofpeople.com/speaking/ ******PS - Join the conversation on social!☞ Facebook: https://www.facebook.com/vvanedwards/☞ Twitter: https://twitter.com/vvanedwards☞ Instagram: https://www.instagram.com/vvanedwards/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Breaking the ice has never been easier with these dating icebreakers! 💕❄️ Check out my favorite ones in this video and start making meaningful connections today! #datingtips #icebreakers Read more here: https://www.scienceofpeople.com/icebreakers-for-dating/******Hi, I’m Vanessa!You deserve more. More influence, more income, more of what you want. I would be honored to help you. My name is Vanessa Van Edwards, and I’m a recovering awkward person. I’m also the bestselling author of Captivate: The Science of Succeeding with People (https://www.scienceofpeople.com/captivate/), Cues: Master the Secret Language of Charismatic Communication (https://www.scienceofpeople.com/cues/), and creator of People School(https://www.scienceofpeople.com/people-school/).My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted, or forgotten again.Do you want to be the most likable person in the room? Get my FREE guide now: https://www.scienceofpeople.com/training/be-the-most-likable-person-in-the-room/******PS - Join the conversation on social!☞ Facebook: https://www.facebook.com/vvanedwards/☞ Twitter: https://twitter.com/vvanedwards☞ Instagram: https://www.instagram.com/vvanedwards/ Learn more about your ad choices. Visit megaphone.fm/adchoices