Show Notes
If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem.
It's not a consistency problem. It's a words problem.
You're posting. You're showing up. But most of what's coming out of your mouth or off your keyboard isn't the kind of content that actually gets people to buy.
Here's the thing nobody tells you: people don't pay for information anymore — they can get that anywhere for free. What they pay for is life.
And there are three specific kinds of words that create it. Once you know what they are, you'll know exactly why your content hasn't been converting — and exactly what to say instead.
Chapters
00:00 Content isn't a algorithm problem, it's a words problem 02:08 Words as a tool for creating life and connection 03:31 The metaphor of the tree of life in words 05:12 People pay for life, not information 06:04 Infusing life into relationships, health, finances, and hobbies 07:25 The influence of Myron Golden and feeling alive 09:07 Three types of words: healing, hopeful, helpful 10:19 Healing words mend the heart and address pain 12:27 The power of storytelling and emotional connection 14:09 Hopeful words reignite dreams and optimism 16:18 Helpful words guide action and application 18:37 The role of wisdom and actionable content 20:39 Encouragement and the power of small drops of hope 21:49 The importance of guiding actions with helpful words 23:56 Wisdom as a tree of life in content 25:38 Storytelling frameworks for engaging content 27:21 The importance of actionable takeaways in content 28:41 The three-step content wealth machine 29:50 Focusing on one person, one platform, one payoff 33:55 Case study: helping Japanese speakers improve English pronunciation
📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/
💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com
📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook
More from The Graham Cochrane Show
What if you could have all the income of a coaching business without being stuck on client calls all day?
There's something quietly robbing you of your success right now.
I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too.
I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more?