Show Notes
Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!
Want to kick 2026 off right, but don’t know where to start?
Planning your marketing for a full year can feel overwhelming, especially if you’re a solopreneur or running a small business without a dedicated marketing team. If 2025 flew by in a blur and you’re starting 2026 feeling behind, this episode is for you.
In this episode of Cut Through The Noise, Aisling is joined by marketing strategist Denise Fay of Achieve Marketing to break down how to approach your 2026 marketing strategy calmly, clearly and realistically, starting exactly where you are now.
Together, they explore how to plan your marketing over 12 months without panic, how to use 90-day sprints to reduce overwhelm, and why staying true to how you communicate best is just as important as following trends.
In this week’s bonus content, available exclusively on YouTube, Denise explains The Fay Way, her six-step approach to building a marketing strategy that works. Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube
If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] Editing is by Amanda Fitzgerald
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Connect with Denise: LinkedIn
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More from Cut Through the Noise with Aisling O' Rourke
After the largest public sector strike in Ireland since 2009, with 300,000 workers on picket lines, Aisling reflects on how much leaders' words matter when people are anxious. Between the cost of living, global conflict, rising rents and bills, and the climate and nature crisis, many teams and clients carry a low hum of dread into every meeting and email.
This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.
Aisling O'Rourke is joined by Professor John Nolan, whose 25 years of research into the eye, the brain and nutrition are the subject of the new documentary A Vision for Vision. They talk about why the science matters for people of all ages, and about the gap between scientific discovery and public understanding. For anyone nervous about putting themselves in front of a camera, he shares his tips on storytelling and sticking to what you know.
In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.
A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.