The Marketing Week Podcast

Special Episode: Closing the email effectiveness gap

The Marketing Week Podcast

Show Notes

In partnership with Campaign Monitor by Marigold: Email isn’t dead - it has just been misunderstood and possibly undervalued. This Special Episode unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.

With Campaign Monitor's senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove effectiveness, how the latest in AI technology is shaping the larger marketing landscape, and how brands who treat email as a strategic channel will outperform in 2025 and beyond. Hosted on Acast. See acast.com/privacy for more information.

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