Show Notes
You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode.
Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best marketers are already doing to show up first across every platforms.
We talk about why SEO is still important, how ChatGPT and other answer engines build consensus about your brand, and why seemingly random Reddit threads, reviews, listicles and comparison sites can now influence whether you get recommended.
We also put the theory to the test, asking Claude, Gemini and ChatGPT for the best nearby pizza restaurant and uncovering why the same small business appears across all three (and how you can implement it)
You’ll hear:
00:00 Why search has fundamentally changed
00:57 The move towards zero-click answers
02:07 What brands should optimise for now
03:13 How AI answer engines construct responses
05:48 Auditing what AI says about your brand
07:11 How to increase your chances of being recommended
10:49 How to track your visibility across Google, ChatGPT and Claude
12:52 What roles do agencies play in an AI future?
16:45 Questions every marketing team and agency should be asking
21:05 Why your website’s next major user could be an AI agent and how to prep
24:17 Brands already doing AI search well
25:15 How to get GOOD AI written content
31:14 Claude vs Gemini vs ChatGPT: the live pizza test
37:03 How Jeremy uses AI every day
40:23 How marketing teams need to adapt
Connect with Jeremy on Linkedin or Instagram
If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.
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