Show Notes
Shelf to Scale is a podcast featuring conversations with the founders, operators, and industry leaders behind today’s growing consumer products.
Each episode explores how brands expand distribution, navigate retail partnerships, and scale across new channels and markets.
From emerging CPG/FMCG startups to established manufacturers, we unpack the real-world challenges of growing consumer products across retailers, regions, and distribution networks.
Hosted by Devesh Tilokani, Shelf to Scale brings together perspectives from across the consumer goods ecosystem to share what it takes to scale successfully in an ever-changing market.
More from Shelf to Scale
Alice Grey waited 16 hours for chocolate to come out of a 20K machine. It never did.
There’s a $200 Amazon program that gets 30 brutally honest strangers to review your product before you commit to a manufacturer’s MOQs.
Being in Whole Foods won't get your product into an ethnic grocery store.
Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos.
Jim Kavanagh spent 49 years in Canadian grocery as a Sobeys and Metro category manager, a distributor, and now a food broker.