Show Notes
This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation, deliverability, loyalty, the lot. And she's here to kick off our BFCM series.
Because here's the thing: no one is discovering your brand in November. It's too loud, it's too expensive and every other brand is shouting at the same inbox. The customers who buy from you during BFCM are the ones you nurture between now and then - which makes August, September and October crunch time.
In this episode:
💌 The health check every ecom brand should be running right now
💌 The flows most brands never build (and the revenue sitting in them)
💌 Send time tips
💌 The case for hype and the one segment that saves your inbox
💌 Adele's non-negotiable rule for lead gen :eyes:
💌 How to avoid the December hangover
Plus we reveal high-converting subject lines you can steal and the Win Your Cart tactic that works for our clients year, after year.
Open your notes app. You're going to want to lock in for this one.
Links & mentions 🔗
✨ Email Marketing Masterclass with Amelia and Adele 28 September, Mornington HQ.
Small, intimate and in our stunning new space. JOIN WAITLIST HERE
✨ The Email Subject Line Swipe File - 200 Subject Lines you can steal immediately DOWNLOAD HERE
Connect With Us:
Instagram: @chainsocial
Instagram: @chainpod
Web: www.chainsocial.com.au
Training: www.chainacademy.com.au
More from Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM.
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind.
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale.