My Business Playbook

626: 7 Lessons From Our Biggest Event Yet (BTS)

My Business Playbook

Show Notes

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join)

BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey

After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room.

What You'll Learn:

Why AI is making in-person connection more valuable The emotional moment that proved free content builds trust long before someone becomes a client The event change that transformed the experience without adding more content What separates an unforgettable event from one people simply attend The behind-the-scenes systems that made this our biggest and best event without burning out the team Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

More from My Business Playbook

Oct 19, 2026

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system

Oct 12, 2026

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Oct 5, 2026

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system

Sep 28, 2026

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Sep 21, 2026

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

See all episodes →