The Jake Dearden Podcast

From Geordie Shore to Building a Barbering Business Empire | Sam Rascals | Ep 67

The Jake Dearden Podcast

Show Notes

This week, Jake sits down with Sam Rascals (Samuel Bentham) to discuss his journey from barbering and Geordie Shore to becoming a successful content creator and entrepreneur.

Sam opens up about going viral on TikTok, building multiple businesses, launching his own haircare brand, the realities of running barber shops and what it really takes to turn social media attention into a business.

They also get into reality TV, money, fitness, business partnerships, the future of barbering and why looking after your team matters.

New episodes every Tuesdays & Fridays.

00:00 - Introducing Sam Roscoe: Barber & Content Creator 07:15 - Geordie Shore: Getting Cast and Kicked Off 14:27 - Opening His First Barber Shop 16:33 - How Social Media Started Growing His Business 23:15 - Going Viral, Brand Deals & Making Money Online 31:00 - Building Businesses, Products & a Personal Brand 40:00 - Scaling the Business, Team & Barbering Education 50:00 - Future Plans, Growth & International Opportunities 01:00:02 - Hyrox, Fitness & Personal Obsessions 01:11:18 - Jake's Running Journey & The Final Conversation

15% off 247 Represent - Use code: JAKE247https://uk.representclo.com/collectio...

BPN supplements - 10% off, Use code:JAKE:https://www.bareperformancenutrition.com

Whoop — 1 month free:https://join.whoop.com/gb/en/Jakedearden Hosted on Acast. See acast.com/privacy for more information.

More from The Jake Dearden Podcast

Oct 23, 2026

Josh Brownhill joins Jake Dearden to discuss his journey from the Manchester United academy to senior football, captaining teams, the pressure of Premier League football, dealing with fan criticism, and his move to Saudi Arabia.

Oct 20, 2026

In this episode, Bobby Rich joins us to discuss his journey through elite judo, narrowly missing the Olympics, and transitioning into performance coaching for world-class athletes and high-profile clients, including David Haye.

Oct 16, 2026

Jake sits down with Ste to break down the science of sports nutrition, from calories and macros to hydration, electrolytes, supplements and recovery. They discuss creatine, caffeine, collagen, carbohydrate fuelling, low energy availability (RED-S), weight management and why eating more might be exactly what your training needs.

Oct 13, 2026

In this episode, Jake sits down with Keith Barlow, founder of XENOM, to discuss the future of functional fitness and his ambition to build a competition that combines strength, power, endurance and gymnastics across 10 events in two days.

Oct 9, 2026

Lucy Proctor opens up about life as an Elite 15 HYROX athlete, from qualifying for the world’s best field and chasing faster running times, to the mental challenges that come with training at the highest level.

See all episodes →