635: The One Page Marketing Plan Every Small Business Needs with Allan Dib

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Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it.

The "dumb ad" test that tells you if your marketing message actually works The only two numbers in your entire business that actually matter Why charging more can make people trust you more, not less The real reason most of your leads never buy - and it has nothing to do with price The uncomfortable truth about why people actually refer you The one thing you should never offer someone for making a referral