Show Notes
James Warnock joins the podcast to share his journey from working at PwC to building SAP, one of the fastest-growing brands in the running space. We discuss grief, social media, entrepreneurship, endurance sport, building community, and what it really takes to create a business from scratch.
00:00 Introduction 02:25 Losing His Dad & A New Perspective on Life 04:00 Working at PwC & The Corporate Career Path 07:25 Starting on Social Media & Finding His Voice 11:55 Grief, Therapy & Mental Health 16:10 Leaving Accountancy & Taking the Leap 18:10 Building SAP: The Idea Behind the Brand 23:20 Fueling, Electrolytes & Performance Nutrition 29:10 How to Start a Business in 2025 43:50 Scaling SAP, Community Building & What's Next
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