Astronauts on ARTEMIS II ate his cereal brand. Here is how he did it...

Daniel Carson almost deleted the email that put his cereal on the Artemis II mission.

The Canadian Space Agency picked Goldy's strawberry lavender flavor and orders started pinging in during live TV interviews.

This episode covers the real mechanics behind getting from a commercial kitchen to 700+ retail doors and a Walmart launch in August 2026.

Daniel breaks down the CPG pricing chain most founders don't understand until they're already losing margin why getting INTO Sobeys was the easy part the co-founder dynamic that lets him and his best friend Schreiber tell each other to shut up with zero ego.

If you're building a consumer brand and trying to figure out what comes after the first listing, this one matters.

GUEST Daniel Carson - Goldy's Website: https://goldys.ca/ Instagram: https://www.instagram.com/goldysjustright Tiktok: https://www.tiktok.com/@goldysjustright SHELF TO SCALE

Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.

Hosted by Devesh Tilokani

00:00 — The email we thought was spam (from the Canadian Space Agency) 06:24 — Running events at Drake's house every two weeks 08:36 — The David's Tea of oatmeal that almost existed 14:14 — Mixing oatmeal in a commercial kitchen until 2 AM 17:41 — How Sobeys said yes before we'd even launched 19:27 — The pricing mistake that kills most CPG brands 34:20 — Watching our cereal launch into space 39:42 — Why Walmart in August is the real test 45:25 — The one thing I'd tell myself on day one