Show Notes
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
For our fourth episode, we've taken on the history of ecommerce. Andy and Tom pit historical figures against one another to decide who would thrive in modern eCommerce roles (could Queen Elizabeth I optimise a search bar?), revisit the moments in history that could have benefitted from online shopping, and look back at the milestones that transformed retail into what it is today.
The very first eCommerce transaction: when was it and what was bought? Why eCommerce took off in the UK and gave us an early advantage Battle of historical figures: Who would Andy and Tom hire for modern eCommerce roles? How broadband, Wi-Fi and smartphones supercharged eCommerce How Facebook kickstarted the world of social media advertising Did Covid-19 permanently transform eCommerce, or has its impact faded? History's what-ifs: Stonehenge to famous battles - the moments that needed ecom Tom asks a very important question: Andy, "do you wear a wig?" The ideas that never took off: Voice commerce, same-day delivery and the metaverse
Hot off the press: this has officially become Tom's favourite episode so far. We suspect his inner history nerd had something to do with it. We hope you enjoy it just as much. Subscribe now to catch future episodes and send your questions to [email protected] for a chance to feature in an upcoming show.
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Welcome to IMRG Takes On, a podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. From serious conversations about AI governance and growth to a pink tote bag that Andy takes to Screwfix, this episode covers the full range of expo life. With special guests joining live from eCommerce Expo, Andy and Tom explore why retailers are feeling excited, how consumer purchasing behaviour is changing, and whether expos can be less awkward. The conversation then turns to Team IMRG’s competition to predict the eCommerce Awards winners, before reflecting on some of the world’s more unusual conferences. This episode covers:
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. In true A Christmas Carol style, we’ve had the past and imagined the future, but now it’s time to take on the present. Andy and Tom look at what’s happening in eCommerce right now: how the market is performing after the hottest summer ever, why Tom avoids the high street, and why eCom is pulled into every economic wobble. From Vinted’s challenge to clothing retailers and beauty’s strong performance, to premium prices, political scandals and whether Andy is a premium guy, this episode asks where the substance is, and when a ticket, pint or pair of trousers simply becomes too expensive.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour. For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world's strangest festivals.