IMRG Takes On...

IMRG Takes On... The Future of eCommerce

IMRG Takes On...

Show Notes

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.

For our fifth episode, we’ve taken on the future of eCommerce. Andy and Tom explore how AI, autonomous vehicles, hyper-personalisation and 3D printing could transform retail, while asking some bigger questions about what the future might hold. From a world without queues and Christmas shopping to teleportation, time travel, holograms and aliens, they separate the genuinely possible from the “proper futuristic stuff”...and, naturally, decide who would be more likely to survive the end of the world.

Could AI take over retail and what is the impact on subscription models? Goodbye queues and Christmas shopping: how Andy would use AI to make life easier Autonomous vehicles: Will next day delivery be standard within 10 years? Looking back to the future: what could smart glasses offer that phones can’t? Examples of all-purpose technology to stop thieves in shops Films that predicted the future, and which sci-fi ideas could still become reality? Can hyper-personalisation bring an end to mass selling and endless discounting? The end of the world: Who would survive, Andy or Tom? Uses of light sabers, teleportation, time travel, holograms, dimensions, and aliens

Last episode we explored the past, but now time to take a step back to the future.

Subscribe now to catch future episodes and send your questions to [email protected] for a chance to feature in an upcoming show.

More from IMRG Takes On...

Oct 15, 2026

Welcome to IMRG Takes On, a podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. From serious conversations about AI governance and growth to a pink tote bag that Andy takes to Screwfix, this episode covers the full range of expo life. With special guests joining live from eCommerce Expo, Andy and Tom explore why retailers are feeling excited, how consumer purchasing behaviour is changing, and whether expos can be less awkward. The conversation then turns to Team IMRG’s competition to predict the eCommerce Awards winners, before reflecting on some of the world’s more unusual conferences. This episode covers:

Oct 2, 2026

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. In true A Christmas Carol style, we’ve had the past and imagined the future, but now it’s time to take on the present. Andy and Tom look at what’s happening in eCommerce right now: how the market is performing after the hottest summer ever, why Tom avoids the high street, and why eCom is pulled into every economic wobble. From Vinted’s challenge to clothing retailers and beauty’s strong performance, to premium prices, political scandals and whether Andy is a premium guy, this episode asks where the substance is, and when a ticket, pint or pair of trousers simply becomes too expensive.

Sep 10, 2026

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.

Jul 23, 2026

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.

Jul 9, 2026

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour. For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world's strangest festivals.

See all episodes →