Show Notes
To persuade someone, most of us are tempted to use fear.
We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy it’s making them.
We all do it; we opt for doom-and-gloom messages baked in fear.
But today's guests on Nudge, Elizabeth Dunn and JZ, explain that these messages won’t work.
When it comes to persuasion, fear doesn’t persuade.
To find out what does, listen to today’s episode of Nudge.
---
Access the bonus episode: https://nudge.kit.com/148fd5fb0a
Become an FSB member: https://get.fsb.org.uk/nudge/
Get the book Leave the Lights On: https://amzn.to/3SDr4sX
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/
More from Nudge
When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves.
I think Sam Altman of OpenAI has deliberately tried to build his fame.
Wiebe Wakker spent three years driving from the Netherlands to Australia.
Are men who are insecure about their manhood more likely to buy sports cars?
Every weekend, thousands of Brits order takeaways from independent restaurants.