From $0 to Top Beauty Brand: How Kennedy Anderson Grew The Whitening Co (Full Marketing Funnel)
The Morning MarketerShow Notes
In this episode of The Morning Marketer we sit down with Kennedy Anderson, founder of The Whitening Co, one of New Zealand's most experienced brand builders.
Kennedy's journey started at 15 with a photography business, he candidly shares how ten business ventures and countless lessons later, The Whitening Co came within seven days of insolvency after a single campaign sold out too fast.
Using everything he learned running multiple companies and buying out the world's top-rated products just to study them, he built The Whitening Co into one of New Zealand's most talked-about oral care brands.
In this conversation, Kennedy shares why he studies competitors instead of fearing them, why brand has to come before performance marketing, the real story behind the cash flow crisis that nearly ended The Whitening Co and the real funnel for marketing your business.
Kennedy offers a refreshingly honest look at what it actually takes to build a product-based brand from zero, and gives founders a practical starting point for building something that lasts, not just something that sells.
CONNECT WITH KENNEDY: The Whitening Co: https://www.instagram.com/thewhiteningco/ Kennedy's Instagram: https://www.instagram.com/kennedynz/ Kennedy's Linkedin: https://nz.linkedin.com/in/kennedyanderson Shop His Smile: https://whiteningco.nz/
FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimataw Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/
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