Show Notes
I’ve made over $15 million selling online courses over the years… but here’s the thing — I stopped selling them.
And no, it’s not because courses don’t work.
It’s because the business model changed…buyers changed…and honestly, I changed.
In this video, I’m breaking down the three reasons I walked away from online courses, what I’m doing instead, and — most importantly — how to know if courses still make sense for your business in 2026.
Chapters
00:00 Introduction to the Shift in Online Education 02:32 The Impact of the Pandemic on Online Courses 05:46 Course Saturation and AI's Role 11:57 Reasons for Moving Away from Online Courses 14:47 The Future: High-Ticket Group Coaching Programs 19:17 Building a Premium Coaching Offer 24:15 Creating Commitment and Value in Coaching Programs 29:57 Conclusion and Call to Action
📘My new book The Effortless Business is only available here: https://EffortlessBusiness.com/
💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com
📕Graham’s Other Books
How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook
✅ Follow Graham https://www.instagram.com/thegrahamcochrane/
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