3 Ways to Identify YOUR SUPERPOWERS (ep.220)
Talk About Talk - Executive & Leadership Communication SkillsShow Notes
Wondering how to build your personal brand? Executive communication coach Andrea Wojnicki walks you through three exercises straight from her upcoming book to help you identify your own unique and valuable personal brand themes. Learn how to organize your strengths using the three Cs, clarify exactly how you make money, save money, solve a problem , and how skill stacking your abilities can make you distinctive.
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RESOURCES MENTIONED
🧭 Take the Archetypes Quiz: TalkAboutTalk.com/ArchetypesQuiz
🎧 Episode 179 with Christina Wallace, The Portfolio Life and Your Personal Brand: TalkAboutTalk.com/Portfolio-Life-179
📖 The Portfolio Life, by Christina Wallace: https://amzn.to/4czgBFZ
TRANSCRIPTION:
Andrea Wojnicki: You are in for a treat with this episode. I am really excited about this one. It’s gonna be a short one, but I promise it will deliver impact. I’m gonna coach you through three brand-new exercises that I share with my executive coaching clients in private coaching and in workshops. These are exercises that will help you develop your own unique and valuable personal brand.
Sound good? Let’s go. I want you to think of this podcast episode as a private coaching session just between you and me. Are you ready to work on your personal brand? Then you are in exactly the right place. Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki. Please, just call me Andrea.
For the next 15 minutes or so, you can consider me your personal executive communication coach. I coach ambitious leaders like you to communicate with confidence and credibility so you can achieve your career goals. You can learn more about Talk About Talk and everything that I do if you go to TalkAboutTalk.com.
You’ll see information about keynote speeches, corporate workshops, masterclasses, online courses, private coaching. It’s all there. There’s also plenty of free resources. So I encourage you to explore, and while you’re there, sign up for my free email newsletter. That’s more free coaching.
Okay, now I have something exciting to share. I am writing a book. This may or may not be news to you, but it’s not on the website yet, and it will be soon. It’s due to be published in 2027, and I have to tell you, it is way, way more work than I expected, but it’s also way more enjoyable. The title of the book is Let Me Introduce Yourself.
As you can probably guess from this title and from the topic of this podcast episode, the book is about how to introduce yourself with confidence and how to build a strong personal brand. Writing this book has pushed me to think in an even more disciplined way about how I coach people through this process.
And as I’ve been writing, a few things have bubbled up, you could say, and I just wanna share these things with you now. Three things, in fact. Today, I’m gonna walk you through all three, and I’m gonna coach you on how to use each one to help you identify and develop your own unique and valuable personal brand themes.
How to Identify Your Personal Brand Themes
First, though, I need to provide you with a little bit of context. When I work with these clients, these leaders, whether it’s one-on-one private coaching or in a group workshop, our goal is to build a succinct list of between 10 to 15 personal brand themes that are positive, unique, and resonant things about you that you wanna reinforce as part of your personal brand.
I use all kinds of exercises and prompts to help you build that list. And the most pop
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