Khloe Kardashian, Indy Clinton and the PR That Actually Sells with Jessy Marshall

Want the exact framework Hive HQ uses to turn PR and events into sales? Grab The Playbook here

You can get millions in reach … but did any of it actually generate sales?

This week Hive HQ's Jessy Marshall, the publicist behind launches for Naked Sundays, Bangn Body, Bouf and The Breakout Hack, breaks down why she ignores reach and impressions, why editors open her email before anyone else's, and how a gifted product ended up on Khloe Kardashian's story (and what they did next)

We talk about

🎙️How to pick a PR agency that already has your editors in its black book (it’s probably NOT going to be Hive HQ 😱)

🎙️When a B2B brand should chase trade press over mainstream titles

🎙️How Indy Clinton went from paid partner to equity partner

🎙️The RSVP formula Jessy uses to fill a room

🎙️The one word that gets your pitch deleted

You'll hear:

00:00 The thing that Put Naked Sundays in Khloe Kardashian's Hands

02:39 Why Community Events Now Beat Influencer Events

06:04 The AI Brand Leaving Spelling Mistakes In on Purpose

07:10 Why Editors Open Her Email Before Yours

10:26 Founder Brand or Product Brand: Which Goes First?

12:21 Tried PR and It Flopped? You Hired the Wrong Black Book

14:05 Trade Press or Mainstream: Where B2B Brands Should Pitch

20:08 Why Bangn Body Gifted Its Entire First Run

21:27 How to Get Creators Posting When a Free Product Isn't Enough

25:10 How an Indy Clinton Partnership Turned Into Equity

30:35 The One-Hour Photo Rule Event Teams Forget

34:08 The Launch With No Tables, No Chairs and No Napkins

38:01 Invite 60 to Fill 20: The RSVP Formula

44:53 How to Turn a Three-Hour Event Into Sales

48:39 The One Word That Gets Your Pitch Deleted

48:57 Why PR Value Reports Need to Go

See the two Bouf launch events here (original launch and men’s launch), and read about Rhode’s Australian launch here.

Connect with Jessy on Instagram or visit Hive to learn more

- If you enjoyed this episode, check out our episode with KAILO's Kristy Morris on getting product into the Kardashians' hands on Apple, Spotify, or Youtube

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