That Backyard Property Podcast

From Property to Product: Launching Sashet from Scratch with Rob Tucker

That Backyard Property Podcast

Show Notes

A year of work, 10 rounds of formulation, and 200+ orders in the first week this is what it actually takes to launch a product from scratch. In this episode, Michael sits down with Rob Tucker, founder of electrolyte brand Sashet, to unpack the messy, all-consuming reality of leaving a corporate career to build something of his own. 🔔 Subscribe & leave a comment with your questions — we build episodes around what YOU want to know. General advice only and not personal advice. CRN 485467 --------------------------------- In this episode: Why deciding what game to play matters more than playing it How to reframe success away from "I'll be happy when…" The freedom of dropping the big end-goal and staying present Building a loud, retro brand in a crowded wellness space Sourcing ultra-pure WA sodium from million-year-old Lake Deborah The custom formulation journey vs the white-label shortcut Why packaging is the product, not an afterthought Navigating contract manufacturing as a complete outsider Advice for anyone wanting to escape the 9-to-5 the right way --------------------------------- Subscribe: https://www.youtube.com/@ThatBackyardPropertyPodcast Instagram: https://www.instagram.com/backyardpropertypod?igsh=MWhkOWx5YzJxdDc3ag== Website: https://tuskfinance.com.au Connect with Michael: Facebook: https://www.facebook.com/tuskfinancemk Instagram: https://www.instagram.com/mortgageswmichael LinkedIn: https://www.linkedin.com/in/michaelkilliner TikTok: https://www.tiktok.com/@backyardpropertypodcast Tusk Finance: [email protected] Sashet Website: https://www.drinksashet.com/ Chapters: (00:00) Attention is a currency (01:00) Meet Rob Tucker, founder of Sashet (01:45) Childhood dreams and connecting the dots (04:15) Where Sachet is right now (06:30) Riding the highs and lows of business (09:25) Writing down your "why" and your vision (11:55) Being present vs chasing the next milestone (14:20) Building a loud, retro brand that stands out (17:25) Local ingredients and pure WA sodium (19:35) Writing a 30-page formulation brief (23:20) Cracking the contract manufacturing world (26:25) Packaging loops and the watch-box experience (29:30) The next 12–18 months and the taste test (34:55) The biggest mistakes and missteps (36:15) Advice for escaping the 9-to-5 (39:35) Books and podcasts that changed his thinking (45:10) Tall poppy syndrome and finding your people (47:50) Five-year goals for Sachet Produced by Podwave Studios: https://www.podwavestudios.au #ThatBackyardPropertyPod #SashetDrink #ElectrolytesAustralia #StartupStory #FounderJourney #AustralianStartup #Entrepreneurship #BuildInPublic #SmallBusinessAustralia #ProductLaunch #D2C #BrandBuilding #PackagingDesign #ContractManufacturing #LeavingCorporate #NavalRavikant #HowIBuiltThis #TallPoppySyndrome #PerthBusiness #TuskFinance

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