Show Notes
How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do.
Being an applied behavioural scientist, he tackled this challenge in a novel way.
Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick.
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Watch the bonus episode: https://nudge.kit.com/66dcb18641
Adam’s agency: https://thinkerbell.com/
Adam’s books: https://amzn.to/431eYfD
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Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Today’s sources:
Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.
Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.
Sutherland, S. (1992). Irrationality: The enemy within. Constable.
More from Nudge
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I think Sam Altman of OpenAI has deliberately tried to build his fame.
Wiebe Wakker spent three years driving from the Netherlands to Australia.
Are men who are insecure about their manhood more likely to buy sports cars?
Every weekend, thousands of Brits order takeaways from independent restaurants.