Show Notes
People doubted the name Pink Pony. Last year the business hit the million dollar mark, and now Kristy is landing huge clients in USA and all over the world.
In this episode of The Morning Marketer we sit down with Kristy Campbell, the brand designer behind Pink Pony Creative.
She breaks down all things branding, how to win at branding in 2027 and all the tips and nuggets to growing her agency.
She explains:
◼ Why she chose Pink Pony over her own name, and what her accountant said when she hit 7 figures ◼ How a 2 second sunglasses clip landed one of her biggest clients ever ◼ Why viral videos fund her business, and her team's lifestyle ◼ How she tells a story inside a 30 second video so people watch to the end ◼ What AI gets wrong about logos, and when a new business can use it
She explains: - Why she chose Pink Pony over her own name, and what her accountant said when she hit 7 figures - How a 2 second sunglasses clip landed one of her biggest clients ever - Why viral videos fund her business, and her team's lifestyle - How she tells a story inside a 30 second video so people watch to the end - What AI gets wrong about logos, and when a new business can use it
00:00 Intro 01:35 The 100 Day Design Challenge 02:25 Rejected For Being "Too Experienced" 04:25 Her First Paid Client And $20 Boosted Posts 05:39 What Has She Built Today? 08:23 Will People Take Pink Pony Seriously? 09:08 The Accountant Who Doubted The Name 11:10 Why A Brand Starts With Who You Were As A Kid 12:44 Why She Puts Pink Everywhere 14:06 Pedro, The $600 Facebook Marketplace Horse 17:21 Can AI Design Your Logo? 19:31 The Zara Larsson Merch Video 22:01 ChatGPT Vs Logo Designer: Nearly Half A Million Views 23:40 Should A New Business Use AI For Its Brand? 26:03 Why A $20 Haircut Is A Branding Lesson 27:38 The Clients Who Chose AI Instead 29:14 How She Plans Her Content 30:10 The Story Arc Inside A 30 Second Video 31:40 Could She Ever Hand Over Her Content? 33:29 Reposting Old Winners As Trial Reels 35:44 Is Virality Actually The Goal? 38:06 What To Do When People Copy Your Content 39:43 The Hooks That Work Best 41:28 The Sunglasses Clip That Won A Big US Client 43:02 You Don't Need A Big Following To Land Clients 44:49 Why Most Of Her Clients Are In America 47:38 How To Build A Brand World 49:46 Target What Your Customer Does Every Day 52:32 Should Your Personal Brand And Business Match? 55:31 Should She Put Her Son In Her Content? 57:11 Quickfire: Best Brand Right Now And Dream Client 58:39 Her Hardest Lesson: Stay In Your Lane 1:00:11 What's Next: A Book, A TEDx Talk And More Kids 1:01:20 Learning To Delegate
Connect with Kristy: - Instagram: https://www.instagram.com/kristy.thepinkpony/ - Pink Pony Creative Instagram: https://www.instagram.com/pinkponycreative/ - TikTok: https://www.tiktok.com/@pinkponycreative - Website: https://www.pinkponycreative.com/
My links: - Instagram: https://www.instagram.com/roiinmarketing/ - TikTok: https://www.tiktok.com/@roiinmarketing - LinkedIn: https://www.linkedin.com/in/roimatawilkey/ - YouTube: https://www.youtube.com/@roimatawilkey - Burst Digital (free ads audit): https://www.burstdigital.co.nz
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