Show Notes
In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing.
We cover:
→ Why doing SEO and AI search alone makes life way harder, especially for higher ticket B2B
→ How buyers now search inside LLMs with their exact persona, problem, company size and budget
→ Why positioning and controlling your own narrative matters more now than it ever did
→ The page structures that get snapped up by AI search, like TLDRs, why trust us sections and tables
→ Backlinks, brand mentions and value exchanges, plus what listicle placements actually cost
If you are a B2B marketer or founder who's tired of panicking about AI search and wants a clear, no nonsense way to show up in ChatGPT, Claude and Google when buyers are ready to buy.
Tune in and learn:
→ Why your own website should be your foundation before chasing backlinks and PR
→ How to nail every way someone searches for your offer when they're in the buying window
→ Why hiding your pricing lets Reddit tell your story for you, and what to do instead
→ How to land top listicle placements through value exchanges, not just pay to play
→ What entry level versus aggressive SEO campaigns look like, and where humans still beat AI
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Timestamps:
00:00 Why You Shouldn't Do SEO and AI Search Alone
02:00 Welcome Back to The B2B Playbook
02:54 What Sam Had to Revise About SEO
05:05 SEO vs GEO vs AIO: What Do We Call It Now?
05:49 How Buyers Search Inside LLMs
08:33 Why Positioning and Controlling Your Narrative Matters
10:18 Nailing Money Keywords and Search Intent
13:30 Building Pages AI Will Actually Pull From
21:00 Backlinks, Brand Mentions and Value Exchanges
24:28 What a Listicle Placement Costs
39:00 Mining Sales Calls for Bottom of Funnel Keywords
43:06 SEO Tiers: Entry Level vs Aggressive
44:32 Human Content vs AI and Keeping a Human in the Loop S08 E236 - The B2B Playbook #b2b #b2bmarketing #b2bseo #aisearch #seoforsaas #b2bsaas #demandgeneration #gotomarket #geo #digitalmarketing
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