Show Notes
Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!
I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.
In this week’s solo episode, I share what I like to call, The Frontline Effect. Your team is the ultimate brand ambassadors, so you need to nurture that relationship and communicate clearly with your team about what your brand values are and how you want your customers to see you.
We talk about:
The impact of good customer service over the phone. The hidden cost of poor communication. How to communicate with clarity to reduce conflict. My own first-hand experience with difficult customers, and how I managed the situation without damaging the brand image.
Click the link below to listen: Cut Through The Noise with Aisling O’Rourke
If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] Editing is by Amanda Fitzgerald
Aisling’s Socials: Website Email Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.
More from Cut Through the Noise with Aisling O' Rourke
After the largest public sector strike in Ireland since 2009, with 300,000 workers on picket lines, Aisling reflects on how much leaders' words matter when people are anxious. Between the cost of living, global conflict, rising rents and bills, and the climate and nature crisis, many teams and clients carry a low hum of dread into every meeting and email.
This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.
Aisling O'Rourke is joined by Professor John Nolan, whose 25 years of research into the eye, the brain and nutrition are the subject of the new documentary A Vision for Vision. They talk about why the science matters for people of all ages, and about the gap between scientific discovery and public understanding. For anyone nervous about putting themselves in front of a camera, he shares his tips on storytelling and sticking to what you know.
In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.
A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.