5 Reasons your business isn’t converting leads into Sales. Spoiler - It’s not the leads fault
That F*cking Marketing PodcastShow Notes
“Our leads are terrible.” Said every business ever. But what if the leads aren’t the problem?
In today’s episode, Matt and Taylor dig into one of the most common problems in business, and why marketing almost always gets blamed.
From the moment a lead drops into your CRM, to the point of sale there are a lot of opportunities for things to go wrong. We will break down why your leads are getting lost in your funnel and how to fix it.
Key moments:
0:48 The real reason your leads aren’t converting. Hint: It has do to with your funnel
3:09: When you should be contacting your leads and how SMS is not dead
4:08: What really makes a quality buyer. And the stats that make the decision for you.
5:37: What you can be doing to build quality leads
6:12:The High Value Franchisee playbook you need to help improve your sales funnel
7:22: What is a bad lead…and how to recognise them so you don’t waste your time
9:18 What a good sales process looks like and what you need to do to nurture your leads
10:39: The biggest change we made to our sales process that
12:42: What to do if your offer is not hitting the mark and why it could be losing you leads
16:21: How to build a targeted audience through Youtube and Podcasts
17:35: The simple steps you can take today to convert quality leads into sales
If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started.
If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook.
If you want the TLDR of what you should actually care about, you're in the right place.
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See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/
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And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
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Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/.
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