Show Notes
The supermarket layout is one of the most refined pieces of behavioural engineering in your daily life, and almost nobody notices it happening. This week I take you round a shop and show you exactly what's going on, including the bits that are genuinely clever and the bits that are complete rubbish. In this episode: Why the shelf isn't a shelf, it's advertising space, and what brands are actually paying for The number in the government's own evidence: how much prime placement lifts sales by, with nothing about the product changing What the 2022 HFSS law actually did, how many fewer items a day it took out of baskets, and why the overall figure barely moved How supermarkets rebuilt the same prompts within weeks, including the reason aisles got longer Why the milk is at the back, why you walk into flowers, and what the music is doing Multibuys, anchoring and Clubcard pricing: how the maths gets away from you The food psychology researcher with eighteen retracted papers, and why half the "facts" you've read about supermarkets came from his lab Seven ways to shop without being played, none of which need willpower
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