
Summary
Marketers are increasingly vocal about the phenomenon known as "bullspend," where ad campaigns generate impressive metrics but fail to translate into actual revenue. This concern highlights the need for businesses to focus on tangible results rather than just reach. LinkedIn is noted for delivering the highest return on ad spend among major ad networks, prompting a call for marketers to reassess their strategies.
In a reflective reunion episode, former hosts of the Women at Work podcast share personal updates and insights from their careers. Emily discusses her journey as a business owner, navigating the challenges of running vintage markets. Nicole, now a deputy editor at Bloomberg Opinion Europe, reflects on her career progression and the impact of motherhood on her professional life. Sarah highlights the importance of communication and negotiation in relationships, particularly during significant life changes such as parenthood.
The conversation also touches on the complexities of managing work-life balance and the evolving expectations of women in the workplace. The hosts emphasize the importance of ongoing dialogue about values and priorities as life circumstances change, underscoring that relationships often require constant negotiation. As they look ahead, they express interest in exploring topics such as health issues, personal branding, and the challenges of entrepreneurship in future episodes.
Show Notes
Season 8 Highlights — and a Host Reunion! | Women at Work | PodcastUploaded 07-12-227 Dec 2022---Former co-hosts Sarah, Nicole, and Emily reunite with the Amys to discuss the insights and advice that most resonated with them from this season, from how they gained their team’s trust as a first-time manager to how they’re now thinking about retirement. They also talk about their related personal and professional experiences, and share how they’ve been doing since they left the show and HBR.If you haven’t listened to Season 8 in full, this episode also serves as an overview so you can pick and choose what you want to go back and listen to. The episode ends with each of the hosts sharing what they want to see us covering in future seasons. If you have any ideas, please email us. We’d love to hear from you.Sign up for the Women at Work newsletter: https://hbr.org/email-newsletters?movetile=womenatwork Email us: [email protected] to all Women at Work episodes here: https://www.youtube.com/playlist?list=PLzAU8TPKsJuaAB5es_0HRC15kMDrjDEhV You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2022/12/season-8-highlights-and-a-host-reunion - Apple Podcasts: https://podcasts.apple.com/us/podcast/season-8-highlights-and-a-host-reunion/id1336174427?i=1000588918178 - Spotify: https://open.spotify.com/episode/7oxlyMToC88jPFvw9iBOi2?si=e6a173a118644f93 - Stitcher: https://www.stitcher.com/show/women-at-work/episode/season-8-highlights-and-a-host-reunion-209475046 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL3dvbWVuLWF0LXdvcms/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxOC0wMS0xNzp3b21lbi1hdC13b3JrLnM4LjAwMDA3?sa=X&ved=0CAQQ8qgGahcKEwjQ0Mqu4uX7AhUAAAAAHQAAAAAQAQ Series Description: Women face gender discrimination throughout our careers. It doesn't have to derail our ambitions — but how do we prepare to deal with it? There's no workplace orientation session about narrowing the wage gap, standing up to interrupting male colleagues, or taking on many other issues we encounter at work. So HBR staffers Amy Bernstein, Amy Gallo, and Emily Caulfield are untangling some of the knottiest problems. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help you succeed in spite of the obstacles.About Harvard Business Review: Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.Chapters:00:00 – Intro3:35 – The (Not-so) Supportive Partner Episode8:04 – The First-Time Managers Episode14:24 – The Retirement Episode22:02 – The Organizational Change Episode26:21 – The Body Size Episode31:12 – What Else Should WaW Cover?35:56 – OutroFollow Harvard Business Review: https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #WomenAtWork #reunionCopyright © 2022 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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