Summary
Marketers are increasingly concerned about the effectiveness of their advertising campaigns, particularly when metrics like impressions do not translate into tangible revenue. This phenomenon, referred to as "bullspend," highlights the disconnect between perceived success in ad performance and actual business outcomes. The discussion emphasizes the importance of focusing on revenue generation rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major networks.
In a recent article for Harvard Business Review, strategies for enhancing visibility of team contributions are explored. It stresses the necessity for managers to understand their team members' career aspirations and interests, ensuring that recognition aligns with individual goals. Effective communication is key, and managers are encouraged to consider various audiences, including peers and superiors, when discussing team achievements. The article advocates for a data-driven approach to showcase impact, particularly through client testimonials, to reinforce the value of the team's work.
Show Notes
How to Make Your Team's Work More Visible
12 Feb 2025
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Helping your team members gain visibility isn’t just important for their growth and success — it’s vital for yours as a leader. Not only does it show your ability to nurture and develop potential, it also demonstrates your managerial chops. Here’s how to boost your team’s visibility.
Read the full article by Rebecca Knight here: https://s.hbr.org/40UaXrh
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The Surprising Problems with Pursuing Your PassionUploaded 22-01-2323 Jan 2023---Insisting on doing work you love can have downsides. Finding a job aligned with your passion might take months or years, sacrificing economic stability. What’s more, investing so much of our sense of identity in paid employment incurs an existential risk to our sense of self-worth, should layoffs or other business changes occur. The key is to be deliberate about how large of a role work should have in your life, says Erin Cech, author or “The Trouble With Passion: How Searching for Fulfillment at Work Fosters Inequality” (https://www.amazon.com/Trouble-Passion-Searching-Fulfillment-Inequality/dp/0520303229).More on this topic: https://hbr.org/2022/10/striking-a-balance-between-your-passion-and-your-paycheckMore on Erin Cech: https://lsa.umich.edu/soc/people/faculty/erin-cech.html00:00 Pursuing your passion seems like a no brainer, but it can be based on false assumptions.00:31 One of those false assumptions is that the labor market is meritocratic and fair. It ain’t.02:11 For example, let’s look at two aspiring programmers from very different backgrounds.03:25 Employers love passion, but maybe not for the reasons you think.04:40 Passion won’t insulate you from the stresses of the modern world of work.06:30 Alright, what’s a healthier way to orient yourself towards work, then?Follow us:https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters#HarvardBusinessReview #Passion #Work #Capitalism #Economics Copyright © 2023 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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