Show Notes
Most businesses never hit a million dollars a year for one simple reason—and it’s not traffic, talent, or timing.
I’ve watched smart, hard-working entrepreneurs grind for years, doing everything ‘right,’ and still stay stuck below seven figures. And almost every time, it comes back to the same mistake.
They’re undercharging.
In this video, I want to show you why pricing isn’t just about making more money—it actually affects the quality of your clients, the peace you have in your business, and how fast you can scale.
I call this the Six P’s of Premium Pricing, and once you see this, you’ll never look at pricing the same way again
Chapters
00:00 The Million Dollar Mistake 04:35 Introducing the 10K Offer Challenge 10:24 Profit: The Obvious Benefit 18:39 Peace: More Valuable than Profit 26:03 Pipeline: Less Leads, More Sales 34:47 Participation: The Key to Client Success 41:13 Final Thoughts on Pricing Strategy
💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com
📘My new book The Effortless Business is only available here: https://EffortlessBusiness.com/
📕Graham’s Other Books
How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook
✅ Follow Graham https://www.instagram.com/thegrahamcochrane/
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I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more?