Show Notes
Too many marketers treat intent data like X-ray vision – but it can’t actually tell you who’s ready to buy. In this 5-minute Mid-Week Musing, we show how to replace guesswork with a practical signals framework that builds real sales timing intel through cataloguing. You’ll learn: + Why intent scores create false positives (and how to spot them) + How sales cataloguing captures true buyer signals + The Signals → Catalogue → Feedback loop that aligns marketing and sales
Perfect for teams who want reliable signals – not synthetic data.
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00:00 Intent Data Lies: Why You’re Chasing Ghost Signals 00:40 The CRM “Hot Lead” That Wasn’t – False Positives Explained 01:20 Real Buyer Signals Start with Sales Cataloguing 02:15 Map Tools, Contracts & Decision Makers – Your Signal Checklist 03:20 Turn Intent into Insight: Signals → Catalogue → Feedback
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S07 E205 - The B2B Playbook #b2b #b2bmarketing #intentdata #buyersignals #demandgeneration #marketingtips #theb2bplaybook #midweekmusings
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