Cut Through the Noise with Aisling O' Rourke

A Look back at our Top Episodes: The Hidden Power of TikTok for Business with Lana Kearney

Cut Through the Noise with Aisling O' Rourke

Show Notes

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.

In this week’s episode, Aisling was delighted to be joined by TikTok coach Lana Kearney.

They talk about: The power of your hook. Getting comfortable in front of the camera. How to leverage social media marketing to make your business a success. In this episode’s bonus content, available exclusively on YouTube, they talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] Editing is by Amanda Fitzgerald

Aisling’s Socials: Website Email Instagram LinkedIn

Lana’s Socials: Website TikTok Instagram LinkedIn

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More from Cut Through the Noise with Aisling O' Rourke

Oct 19, 2026

After the largest public sector strike in Ireland since 2009, with 300,000 workers on picket lines, Aisling reflects on how much leaders' words matter when people are anxious. Between the cost of living, global conflict, rising rents and bills, and the climate and nature crisis, many teams and clients carry a low hum of dread into every meeting and email.

Oct 12, 2026

This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.

Oct 5, 2026

Aisling O'Rourke is joined by Professor John Nolan, whose 25 years of research into the eye, the brain and nutrition are the subject of the new documentary A Vision for Vision. They talk about why the science matters for people of all ages, and about the gap between scientific discovery and public understanding. For anyone nervous about putting themselves in front of a camera, he shares his tips on storytelling and sticking to what you know.

Sep 28, 2026

In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.

Sep 21, 2026

A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.

See all episodes →