Show Notes
Though he would never own up to it, Andrew Kelly is one of the Four Horseman of Melbourne's specialty coffee industry.
Andrew is the Founder of Small Batch Coffee, a seminal Melbourne roastery and Sharesource, which sources coffee that ensures farmers financial sustainability and aims for better outcomes on farm.
The key contention of this podcast is how do we as an industry better communicate to consumers why buying ethically sourced coffee is a good thing. Have we been selling the message wrong? Have we been to prone to lecturing the public instead of having a better discourse?
Kirk and Andrew also discuss why being 'delusional' is very important for a young entrepreneur or anyone wanting to make a change in the world.
Also, does Melbourne make better Pizza than Italy?
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