KIMRA Conversations Podcast, Episode 2: Dominic King, Accenture Research, Author Tools or Traps?
KIMRA CONVERSATIONSShow Notes
Our latest KIMRA Conversations podcast with Dominic King from Accenture Research covered his latest book, "Tools or Traps? The Rising Social Cost of Unchecked Innovation" which talks about technology and the dependencies we build that are created with new technologies and how instant gratification is baked into the business models of many of these new technologies from social media to AI. We talked about technology, particularly AI, and how it's impacting the work of business researchers, what it means to truly think vs just deliver. As well as really digging into some of the issues around synthetic data and what that means in a market research context.
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