The Morning Marketer

#19 Stop Trying to Go Viral (It's Actually Killing Your Business)

The Morning Marketer

Show Notes

Everyone wants to go viral. But after working with 300+ brands, Roi explains why chasing virality is one of the biggest mistakes businesses make and what actually drives revenue instead.

More from The Morning Marketer

Oct 16, 2026

Rose Kennedy almost doubled her prices overnight, and in the first year only 1 quote got turned down. Now she sells out her themed dinner events by building the hype before tickets go on sale.

Oct 8, 2026

Aaron Wilton-Jones built 460,000 followers posting satisfying car detailing videos, then found a lot of them weren't engaged anymore. Now he ignores views and tracks one thing: sales.

Sep 30, 2026

Most business content doesn't work because it's playing by rules that don't actually apply anymore. In this episode, Roimata sits down with Rit Negi, founder of The Aspiring Founder, to break down what actually makes content perform, and what's just noise.

Sep 16, 2026

In this episode of The Morning Marketer we sit down with Georgia Patten, founder of Bored George, one of New Zealand's fastest-growing sunglasses brands.

Sep 9, 2026

In this video, Roimata breaks down the exact five-step playbook her team used to get a client hundreds of leads.

See all episodes →