Show Notes
The final instalment of our NYC takeover, and this one's the absolute tea. ☕
After a week in New York, Adele and Shelby share the culture shock: ads that feel like satire, 90-day agency contracts, and a US agency that puts around 80% of client effort into affiliate marketing and treats Meta as a middle- and bottom-of-funnel channel only.
They also cover why Australia doesn't have TikTok Shop yet, what one Instagram story taught Shelby about affiliate links and why it's time for Aussie brands to be early adopters. 🤎
That's a wrap on our NYC takeover. Thanks for coming along for the ride. Stay tuned, because there's a top-secret idea in the works, and you'll hear about it soon. 🤎
If you enjoyed the series, we’d be so grateful if you hit follow and left a review. It helps more Aussie brands and agencies find us so we can continue sharing our knowledge with you!
💌 Links & resources:
30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout
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Web: https://chainsocial.com.au/chain-pod/
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Training: www.chainacademy.com.au
More from Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM.
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind.
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale.