This Broker Generates 1,000+ Warm Leads a Year From TikTok - Here’s How You Can Too
Beyond The Numbers With Christian StevensShow Notes
Ashley Van Rosmalen is a 26-year-old asset finance broker and the founder of Noma Finance. She started her business from a bedroom in Adelaide, took a yacht chef job in Croatia to pay the bills, and was scrambling eggs in a galley while fielding car loan enquiries from her old Mazda clients.
When she returned to Australia she decided to go all in on TikTok and Instagram, and is now one of the top 0.5% of car finance creators on TikTok, generating 20 inbound bookings a week as a solo operation.
Ashley breaks down why she borrowed her brand strategy from outside the broking industry entirely, how she turned her Mazda dealership background into her strongest content hook, why most brokers pick the wrong niche for the wrong reasons, and what she'd do differently if she started again.
If you're a young broker trying to cut through a saturated market, or wondering what's actually possible when you back yourself and go all in, this one will show you.
1:00 — The Origin Story — Starting Noma in a Bedroom While Cooking on a Catamaran in Croatia
3:57 — Going All In on Noma — TikTok, Instagram and the Strategy Behind the Brand
5:23 — Niche Done Right — Why She Stopped Chasing MedFin and Leaned Into What She Already Had
7:29 — TikTok Results — Top 0.5% in Car Finance, 20 Bookings a Week, Near-Zero Ad Spend
10:25 — The 10-Touch-Point Rule — Why Inbound Leads Close Differently
13:29 — Team Building at 26 — Lending Assistant, Commercial Broker, Social Media Manager
17:01 — FY27 Plans — Online Applications, Back-End Systems and Where Noma Is Heading
19:30 — Google Reviews Over Commission Slips — Client Lifetime Value and Why Stickiness Beats Volume
36:12 — Buying at 21 Against Everyone's Advice — $347K Unit, Now Worth $600K
Learn more about Flint: https://flintgroup.au/
Connect with Christian Stevens:
LinkedIn: https://www.linkedin.com/in/propertyfinance/
Instagram: https://www.instagram.com/cmrstevens/
Connect with Ashley Van Rosmale:
LinkedIn: https://www.linkedin.com/in/ashley-van-rosmalen-4450b0153/
More from Beyond The Numbers With Christian Stevens
Corey Goldby is the Managing Partner of Source Financial and the founder of the Fat Profits Podcast. In just three years, he’s grown his broking and accounting businesses to a team of 35 — and is now preparing for the next major stage of that growth.
Damien Roylance and Vincent Moore have spent the last decade growing Entourage from a small brokerage into a five-office business with more than 50 people and a multi-billion-dollar loan book.
Mackenzie Jones is a finance broker at Flint and one of the newest faces in the industry. After starting at CBA, she made the jump into broking at just 22, bringing the same discipline, competitiveness and consistency that made her a two-time martial arts world champion.
Ryan Sweeney is the Founder and CEO of Front Financial, and at just 25 he’s already gone from broker to running a fast-growing finance business.
*Content warning: This episode includes an open conversation around suicide and mental health, including personal experiences with loss. Viewer discretion is advised. If you or someone you know is struggling, please reach out to a support service.