#242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework)
The B2B PlaybookShow Notes
In this video, Kevin and I break down Be Seen, the third step of our 5Bs go-to-market framework, and how to actually get your helpful B2B content in front of your dream customers using organic and paid distribution.
We cover:
→ Why even the best content flops without a smart distribution plan
→ The "post and pray" mistake B2B teams make and how to think like a media company instead
→ Getting seen in an AI-driven world where traditional SEO is shifting
→ Organic vs paid distribution and when to use each
→ Using paid media to amplify your best content, not just push product ads
→ Category entry points and how to tie your brand to buying triggers
→ Mapping content to the five stages of awareness so you meet buyers where they are
If you are a B2B marketer or founder creating great content that nobody sees, this episode is for you.
Tune in and learn:
→ Why distribution is just as important as content creation
→ How to test organically and boost the winners with paid
→ How to extract content from busy subject matter experts on a regular cadence
→ How to find your category entry points through customer interviews
→ How to run a simple, repeatable distribution rhythm even with a small team
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Timestamps: 0:00 Intro and the Be Seen framework 0:45 Why great content flops without distribution 2:50 Getting seen in an AI-driven world 3:20 Organic vs paid distribution 5:35 Using paid to amplify your best content 6:00 Extracting content from subject matter experts 7:45 Category entry points explained 9:55 Finding entry points through customer interviews 10:40 The rhythm of distribution 11:10 The five stages of awareness framework 13:20 Setting a consistent distribution cadence 14:45 Key takeaways and recap
S08 E242 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #gotomarket #b2bsaas #marketingstrategy #icp #contentmarketing #revenuegrowth
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