Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

His book Influence sold 5 million times.

He’s known as the Godfather of Influence.

He’s arguably the best-known behavioural science practitioner.

And he’s finally (after years of pestering) joining me on Nudge.

Ladies and gentlemen, today I present:

Robert Cialdini and the persuasion principles that EVERYONE should memorise.

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Today’s sources:

Agnew, P. (Host). (2021, November 22). #69: Reciprocity | How one nudge saved 246,184 lives [Audio podcast episode]. In Nudge – Marketing Science Simplified. YouTube. https://youtu.be/0QxcahCnoCs

Cialdini, R. B. (1984). Influence: The psychology of persuasion. HarperCollins.

Cialdini, R. B., Cacioppo, J. T., Bassett, R., & Miller, J. A. (1978). Low-ball procedure for producing compliance: Commitment then cost. Journal of Personality and Social Psychology, 36(5), 463–476.

Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629–636.

Friedman, H. H., & Rahman, A. (2011). The effect of a gift-upon-entry on sales: Reciprocity in a retailing context. International Journal of Business and Social Science, 2(15), 155–162.

Regan, D. T. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7(6), 627–639.