Show Notes
In this video, I sit down with B2B YouTube specialist Samu Kovács to break down why YouTube is one of the most underrated and untapped channels in B2B right now.
We cover:
→ Why YouTube beats LinkedIn for cutting through the noise in B2B → How to rank your videos and attract your exact ICP without needing thousands of views → The YouTube-first content strategy that actually drives inbound leads and pipeline → How to convert views into booked calls with the right CTAs
If you are a B2B marketer or founder looking for a channel that builds trust, drives pipeline, and compounds over time.
Tune in and learn:
→ Why 300 views from your ICP beats 30,000 random views → How search-based YouTube content creates evergreen traffic for years → What actually makes a video rank (hint: it is not the tags) → How to turn YouTube into your number one lead gen channel
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Timestamps: 00:00 Why YouTube Is the Most Underrated B2B Channel Right Now 00:02 Introducing Samu Kovács, B2B YouTube Specialist 00:04 How Samu Got Started and Why He Went All In on B2B YouTube 00:06 Why LinkedIn Is Getting Crowded and What YouTube Offers Instead 00:12 Why 300 Views From Your ICP Beats 30,000 Random Views 00:14 How to Build a YouTube Strategy That Actually Drives Inbound 00:20 Search vs Algorithm: Which Should B2B Companies Prioritize 00:21 What Actually Makes a YouTube Video Rank (It Is Not the Tags) 00:24 Podcast Format vs YouTube-First Videos: What Performs Better 00:44 Will AI Kill YouTube? Why Storytelling Is the New Moat 00:46 How to Make Your Content Impossible to Replicate 00:47 How to Convert YouTube Views Into Booked Calls and Leads 00:49 Where to Find Samu and Learn More
S08 E231 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #leadgeneration #digitalmarketing
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