Shelf to Scale

A 26-Year China Veteran's Complete Guide to Asia Sourcing

Shelf to Scale

Show Notes

Paul Weedman has spent 26 years on the ground in Shenzhen sourcing products for brands from the West.

He says 60–80% of Vietnam factory inputs still come from China.

So what is China + 1 actually solving?

In this episode, Paul breaks down

the manufacturing ecosystem concept — why a factory is the smallest part of the supply chain why industrial clusters make China nearly impossible to replicate what actually happens when a brand finds a "good factory" and thinks the hard part is over. He also explains the human side of sourcing: why AI can teach you everything and still get you burned, why a translator is the wrong hire, and how a $10M business still comes down to two people walking a street in Shenzhen and sharing a beer.

GUEST Paul Weedman — Victure Group LinkedIn: https://www.linkedin.com/in/paul-weedman/ Website: www.victuregroup.com

SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.

Hosted by Devesh Tilokani

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