The Graham Cochrane Show

Courses Are Dead, Sell This Instead (My 2026 Blueprint)

The Graham Cochrane Show

Show Notes

Courses are dying.

Not because they stopped working — because something has changed about what people are actually willing to pay for.

Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching.

There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better results than they ever did from anything I sold them before.

Chapters

00:00 The Decline of Online Courses 05:44 The Shift to Transformation 09:38 Introducing High-Ticket Group Coaching 17:05 The Components of Effective Transformation 21:25 Success Stories and Real-World Applications 29:23 The Future of Coaching and Guidance

📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/

💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com

📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook

✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/

👀 Watch More Videos: How To Actually Make Money Online (No-BS Guide) https://youtu.be/YEkTSTgC_rg?si=SW4cWkrCQGuwl2AK

Why Your Course Sales Are Down (And What’s Actually Working Now) https://youtu.be/-msgOQFNlyE?si=eem0uhFm8LyWmL_B

How To Future Proof Your Online Business https://youtu.be/10Fkr2DKrkg?si=Ffwd0g8zZLNfynew

More from The Graham Cochrane Show

Oct 20, 2026

What if you could have all the income of a coaching business without being stuck on client calls all day?

Oct 13, 2026

There's something quietly robbing you of your success right now.

Oct 6, 2026

I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too.

Sep 22, 2026

I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more?

See all episodes →