Influencers as an Engine for Success with Conor Cochrane
Cut Through the Noise with Aisling O' RourkeShow Notes
Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!
I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.
In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success.
We talk about: How a content creator becomes an influencer. Micro influencers vs bigger influencers, and their impact. How to leverage influencers for business success.
In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success.
Make sure to check out our YouTube so you don’t miss out: YouTube
If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] Editing is by Amanda Fitzgerald
Aisling’s Socials: Website Email Instagram LinkedIn
Icon Management: Website Instagram
Conor Cochrane: LinkedIn
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More from Cut Through the Noise with Aisling O' Rourke
After the largest public sector strike in Ireland since 2009, with 300,000 workers on picket lines, Aisling reflects on how much leaders' words matter when people are anxious. Between the cost of living, global conflict, rising rents and bills, and the climate and nature crisis, many teams and clients carry a low hum of dread into every meeting and email.
This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.
Aisling O'Rourke is joined by Professor John Nolan, whose 25 years of research into the eye, the brain and nutrition are the subject of the new documentary A Vision for Vision. They talk about why the science matters for people of all ages, and about the gap between scientific discovery and public understanding. For anyone nervous about putting themselves in front of a camera, he shares his tips on storytelling and sticking to what you know.
In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.
A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.