
GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Nicole Zuraitis, a GRAMMY-winning New York-based jazz singer, songwriter, pianist, and arranger. Her 2023 album, How Love Begins, won Best Jazz Vocal Album at the 66th GRAMMY Awards in 2024. She has performed all over the world from Birdland and Dizzy's Club to Lincoln Center China. She first earned GRAMMY attention in 2019 for her arrangement of Dolly Parton's "Jolene" with a GRAMMY nomination for Best Arrangement, Instruments, and Vocals. She most recently won a GRAMMY in 2025 for Best Large Jazz Ensemble Album.
In this episode, Nicole traces her path from early days hustling in the New York jazz scene, collaborating with Christian McBridge, touring in China, and navigating the realities of indie artistry. She digs into the power of networking in her community, the pandemic's impact on NYC venues, why physical release formats still matter, and how grants and private donors help fund albums.
4:53 - Introduction and Nicole's new live album 9:23 - The decision to record live at VIXX 15:53 - Collaborating with Christian McBride 22:38 - Touring in China and working with Jazz at Lincoln Center 29:08 - The Grammy experience and independent artist challenges 36:33 - The role of networking in New York's music scene 44:13 - The impact of the pandemic on jazz clubs 51:43 - The importance of physical music products in the digital age 59:23 - Funding albums through grants and private donors 1:05:53 - Nicole's upcoming projects and future plans
Edited and mixed by Peter Schrupp Music by Brassroots District Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
More from The New Music Business with Ari Herstand
This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music Group, and Sony Music.
This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.
This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s pioneering efforts in AI detection and fraud removal, and the future of fair artist payouts through user-centric royalty systems.
This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects.
This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.