How To Build An Independent Artist Career From The Ground Up
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.
Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property.
Follow Toni Nelson: https://www.instagram.com/1990records19/ https://1990records.org/ Check out Ari’s Take: https://aristake.com
04:01 - What it Means to Build a Creative & Fan Community 09:00 - Protecting IP & Using Split Sheets in the Studio 13:14 - Navigating Producer Credits, Writer Splits & Work for Hire 18:18 - Release Strategies & Tracking Data with Music Analytics 23:27 - How Independent Artists Can Monetize Their Audience 27:38 - Staying Independent vs. Label Licensing Deals 32:45 - When is an Emerging Artist Ready to Tour? 36:22 - Case Study: Developing Adrian Daniel's Career 43:17 - Mental Health & What It Means to Make It in Music
Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
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