How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects.
Follow Patrick Laird: https://www.patricklaird.com/ https://www.instagram.com/brooklynduo/
Check out Ari’s Take: https://aristake.com
03:55 - Brooklyn Duo’s Origins & Moving Beyond Classical 07:16 - Early Viral Success & Going Full Time 12:50 - Monetization: Pandora, YouTube, and SoundExchange 22:20 - Sheet Music Licensing & Publishing via Musicnotes 30:20 - Arranging Process & Delegation Between Patrick & Marnie 38:50 - Strategic Pivot to High Production Location Videos 52:45 - Building an Evergreen "Utility" Model for Streaming 58:30 - Retaining Masters & Rejecting Catalog Buyouts 01:10:20 - What It Means to "Make It" in the New Music Business
Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
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