Artist Manager on Viral Syncs and the State of Music Marketing
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.
Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.
Follow Laurie Lee: https://www.instagram.com/laurieleeboutet/ https://www.wednesdaymgmt.com/
Check out Ari’s Take: https://aristake.com
05:21 Why Viral TikToks Don't Work Like They Used To 08:00 The Sync That Changed Everything 12:50 From 18,000 to 1 Million Streams a Day 18:42 TikTok vs. Instagram: Where Artists Should Focus 24:44 Should Indie Artists Skip Music Videos? 28:33 The New Era of Music Marketing 35:19 How to Create True Superfans 43:13 Stop Wasting Money on Content 52:08 The Future of Artist Growth 59:53 Laurie's Biggest Career Lesson
Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
More from The New Music Business with Ari Herstand
This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music Group, and Sony Music.
This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.
This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s pioneering efforts in AI detection and fraud removal, and the future of fair artist payouts through user-centric royalty systems.
This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects.
This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.