How He Got a Million Monthly Listeners and a Sold Out Tour Independently
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.
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4:05 Interview Begins: Welcome & Icarus Debut Album Announcement 5:06 Transitioning from Fast Singles to a Cohesive Debut Album 9:43 Early Short-Form Visual Strategy & Writing Skits 17:25 Lessons from Bad Industry Deals & Going DIY 20:15 Learning Production on YouTube & Collaborating with Producers 25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp 28:35 Building a Social Following & Meeting His Manager 32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout 35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues 41:59 Managing Online Communities: Grouped vs. Discord Strategy 50:20 Tapping into BookTok & Author Playlist Marketing 01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into Discord
Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take
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