Show Notes
For our second episode we have taken on what is arguably the most influential trading factor of eCommerce… The Great British Weather. Our IMRG dynamic duo, Andy Mulcahy and Tom Jacobs, are back to discuss the weather’s influence on online sales, alongside anecdotal stories about how the weather ruined their lives.
In this episode:
How the weather brought on Andy's fear of heights - and yet he skydived Is the weather the only thing that genuinely impacts eCommerce? Tom’s experience of turbulence and being abandoned on a plane How weather has become the get out of jail card in retail, and perhaps fairly so Why we should play to our strengths and make our flag a carrot Do heatwaves have any direct impact on eCommerce? Hot or Cold: a game to test Andy’s (and your) weather knowledge Why retailers should hope for ever-changing weather Andy’s weekend spent in a hazmat suit - “We meshed together!” Bournemouth VS abroad, why people are still going on holiday
If you like eCommerce insight, but would also like a laugh, then we’re confident you will enjoy this episode. Subscribe now to catch future episodes and send your questions to [email protected] for a chance to feature in an upcoming show.
More from IMRG Takes On...
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Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.