Creating Your Signature Sound with Takenya Freeney

Takenya Freeney, the Chief Treble Maker, is a singer, voice instructor, composer, and entrepreneur explains how to use your voice, literally and figuratively, to create your Signature Sound to your best advantage in your business.

Creating Your Signature Sound with Takenya Freeney Listen to the Episode Connect with Takenya Episode Transcript

Listen to the Episode

Connect with Takenya

On Facebook: https://www.facebook.com/takenya.freeney

On Instagram: https://www.instagram.com/kenyaskeys

Her website: https://kenyaskeys.com

Find out more about her Put Your Best Voice Forward Workshop

Episode Transcript

Welcome everyone. I am here today with Takenya Freeney who is a singer, composer, music teacher, and an expert at helping people release their inner superstar.

She has over 20 years of experience teaching music and voice lessons. She is here today to talk to us about how you can turn your voice into a money-making tool for your business by developing a signature sound. Welcome Tekenya.

Takenya Freeney: Hey Laurie. Yay. Yes, I’m so excited to be talking to you about this because as a vocal performer and somebody who instructs people how to use instruments and how to show up vocally, you are an expert on using this instrument figuratively and literally in your business, in life, everywhere.

So let’s dig in to all of this. First of all, what is a signature sound and why is it important?

Takenya Freeney: I love this question. A signature sound is the thing that is uniquely yours. When you create your signature sound, you’re creating something that easily identifies you to your audience.

They’re able to buy in with you and your authenticity. They’re able to buy in with you as far as creating that personal connection with them. You know how some people say sometimes, “Well, I want to sing just like insert artist name.” We don’t need another “just like insert artist names.” We need a you. We need a you.

You want to be your own voice. You want to have your own signature sound. For me personally, my signature sound when it comes to singing, my signature sound is I have the voice that sits kind of low. I have a low-ish singing voice.

Takenya Freeney: That allows me to sing a lot of the songs that you would expect a male to sing. A lot of times people aren’t necessarily expecting that. You’re not gonna get me singing all up in the rafters with all these high voice folks because that’s not where the happy place is for my voice. And when people hear the richness and the warmth and the depth, the breadth of my lows, they are floored. So that signature sound is the part of your voice that you love to shine the spotlight on.

That signature sound is the part that comes straight from the heart and right into the ears of your audience.

My signature sound includes my laugh. I have a special laugh. I’ve always had it. I’m highly identifiable by this laugh. It’s my calling card. And I know that’s not what exactly what you’re talking about. You’re talking about your voice and the way your voice sounds and the way your messaging and your brand. But that for me is my laugh. That’s part of it.

That’s the thing that’s uniquely yours. Who can copy your laugh, Lori? Loons. Loons can copy my laugh. I’ve actually heard them and I’m like, “That sounds like me.”

Or a car that won’t turn over kind of also sounds like me. Yeah, it’s pretty. Or a witch. Like I do a witch cackle. So witches can actually. Yeah. So it’s not uniquely mine but it’s a very select set of laugh twins that I have there.

You’re talking about brand awareness and connecting with your audience in a way that they resonate with you in the way that you sound and what you’re saying.

Takenya Freeney: Oh yeah. You have to build that personal connection with your audience. And if you’re never giving them your voice, they’re not necessarily making a connection with a flat piece of media. They need to see you. They need to hear you.

There’s a saying, “A customer nee