Boost Your Business With a Podcast – Part 1

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In this episode, I chat with Raphie Wagner, a podcast coach and expert, about how creating a podcast to attract and connect with your community can be a great marketing strategy for any online business.​We talk about what you need to know to get started, what to avoid on your podcasting journey, and how you can streamline your marketing strategy by creating multiple pieces of content for several platforms from just one podcast episode!

Meet Raphie

Check out the next episode in the series: Boost Your Business With a Podcast – Part 2

Episode Transcript

Welcome, everyone. We are here with Raffi Wagner, and she is a podcast coach.

We are going to talk all about podcasting and how this could be an amazing tool for your business. Welcome, Raffi. Thank you.

Hi, thanks for having me. I’m looking forward to it. So, let’s just dive right in.

And I want to talk about, because to me, you are like my go-to podcast person. I, you know, I have my own podcast, clearly. I have a couple podcasts, and you have been an amazing resource for me.

So, I want to know how you got into podcasting and how you became basically this podcast guru. Absolutely. My adventure started in 2018 when I realized that there was a such thing called podcast movement, the big conference where, you know, podcasters from worldwide come and hang out, and there’s a conference and a lot of different things.

And when I first saw that, that’s when I was like, okay, I have to explore podcasting. I probably didn’t even really listen to too many podcasts to mid-2018. And then that just ramped up as soon as I realized that there was such a thing.

So, I was a podcast listener first. Then I created a podcast in 2019, and I went to podcast movement, though, in 2019. And it wasn’t until after that that I launched my podcast.

That the energy from all the podcasters there kind of just put me in action mode. So, I came back and I launched my first podcast. What was it called? I got to jump in.

What was it called? Tell me about your first one. My first one was just Not a Mama. So, it’s for child-free.

At that time, it was for child-free women. So, it was Not a Mama, and it was for child-free women. And that was my first lesson of how to handle when things don’t go right.

Because that podcast was completely lost during a transition and migrating from one host to another. Oh, no. So, you lost all your stuff? Completely lost everything.

Oh, I hate that. That was a lesson of backing up audio. That was a lesson of really understanding how to do the migration, really understanding how to pick a host, and understanding the Apple connection.

So, for me, that was my first lesson of, okay, troubleshoot this, figure this out, and move forward. At that time, though, during that 2019, I also kind of started really connecting with a lot of leaders in the industry. And as I do with everything in my business and everything that I do about business, I tend not to go to the big, big, big names.

I tend to kind of start to seek the middles, I call them. And in doing that, I became very close friends and created a business-mentor relationship with quite a few women. And those women, we’ll talk about it, I’m sure, but those women have then created roles for me.

So, it was a complete blessing. But those relationships started in 2019. So, you started by creating your own podcast and then creating a network.

So, really getting into that, tapping into that community and building the network, okay. And tapping into relationships. I know we hear this a lot.

But there is so much power in building relationships and nurturing relationships and not just all social media and all, you know, jump on a call with someone and just have a, you know, a chat. That kind of thing. There is so much beauty and so many gifts in building true relationships.

Got it. So, and you didn’t go to it with a, what can you do f